The Focus Mindset Josh Garellek Co-founder & CEO, Arctic Leaf Josh Garellek is the co-founder and CEO of Arctic Leaf. From the beginning, Josh has been passionate about technology, entrepreneurship, […]
Email Marketing
Trending topics and news from the Email Marketing category
Back to news homeIntroducing the improved Topic Management feature for targeted marketing
The email preference management landscape has put pressure on businesses with the ever-emerging privacy regulations and security threats. The quest for knowing audience preferences is real for marketers in this […]
Growth roundup: Mail privacy protection and growth marketing beyond the tactics
“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign,” says Melissa Sargeant, CMO at Litmus. “However, Apple’s Mail Privacy Protection — […]
Apple is changing Mail Privacy Protection and email marketers must prepare
Melissa Sargeant Contributor Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations and event management. The […]
Sendlane raises $20M to convert shoppers into loyal customers
Sendlane, a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20 million in Series A funding. Five Elms Capital and others invested in the round to give Sendlane […]
Email deliverability best practices for B2B email marketing
Inbox placement is a primary objective for all email marketers be it B2C or B2B email marketing. Both these facets have similarities yet they are a bit different from each […]
Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation
Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers. It believes that makes it easier […]