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Newly funded Maisonette is becoming a go-to brand for fashion-conscious families; here’s how

Maisonette, a four-year-old, New York-based company has aimed from the outset to become a one-stop curated shop for everything a family might need for their young children.
That plan appears to be working. Today, the company — which launched with preppy young children’s apparel and has steadily built out categories that include home decor, home furniture, toys, gear, and accessories — says it doubled its number of customers last year and tripled its revenue. Indeed, even as COVID could have crimped its style — sales of children’s dress-up clothes slowed for a time — its DIY and STEM toy sales shot up 1,400%.

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THE YES founder and e-commerce expert, Julie Bornstein, sheds lights on the future of retail

THE YES founder and e-commerce expert, Julie Bornstein, sheds light on the future of retailBornstein launched the new women’s shopping platform THE YES, alongside co-founder and Google alum Amit Aggarwal in May of 2020, in the middle of a pandemic when just about everything, including shopping, was virtual. With a resume including Chief Operating Officer of Stitch Fix, Chief Digital Officer of Sephora, and credited for launching Nordstrom and Urban Outfitters e-commerce websites, we believed that if someone was going to transform e-commerce, it would be Bornstein.THE YES platform was created to revolutionize the online shopping experience using machine …

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