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How Tom Brady’s Crypto Ambitions Collided With Reality

As the FTX cryptocurrency exchange imploded last fall, Tom Brady, the seven-time Super Bowl-winning quarterback, made an urgent phone call.He dialed Sina Nader, FTX’s head of partnerships. The exchange’s staff […]







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Damar Hamlin’s Collapse Put ESPN at the Center of the News

It was 8:55 p.m., the early stages of a hotly anticipated National Football League game, when it seemed as though a run-of-the-mill injury had interrupted the game.“Another Bills player down,” […]




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YouTube in Advanced Talks for N.F.L. Sunday Ticket

Google’s YouTube is nearing a deal to acquire the rights to the National Football League’s Sunday Ticket package of games, according to three people with knowledge of the talks, a […]




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NFL Sends Sunday Ticket Talks With Apple and Google Into Overtime

Roger Goodell, the National Football League’s commissioner, flew to Sun Valley, Idaho, this summer for Allen & Company’s annual media conference, confident that the N.F.L. was close to announcing its […]




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Draftea kicks off LatAm fantasy football with NFL partnership, fresh funding

Draftea, which calls itself the first daily fantasy sports company in Spanish-speaking Latin America, is taking fantasy football (not fútbol) to the region in a new partnership with the National […]







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Why Big Tech Is Making a Big Play for Live Sports

LOS ANGELES — More than a decade after Apple disrupted the music industry and Amazon upended retail, the tech heavyweights have set their sights on a new arena ripe for […]




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The NFL is looking to launch its own streaming service this summer, says report

The National Football League is expected to launch its own streaming service, NFL+, as early as July, according to a report from the NFL owner meeting in Atlanta by Sports […]




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Prepare Yourself for This Weekend’s ‘Crypto Bowl’

The crypto industry, which struggles with a reputation for being volatile, bad for the environment and overrun by wealthy tech guys, has tried to demystify itself for the general public […]