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The Florida Man of Formula 1

Logan Sargeant, the only American driver in Formula 1, is zipping around the narrow streets of Baku, Azerbaijan, at roughly 200 miles an hour. His head bounces inside the cockpit […]




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Why Big Tech Is Making a Big Play for Live Sports

LOS ANGELES — More than a decade after Apple disrupted the music industry and Amazon upended retail, the tech heavyweights have set their sights on a new arena ripe for […]




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All the tech that got our attention at F1 Miami Grand Prix

All eyes are on Miami this weekend as the international glitterati arrives for the city’s inaugural Formula One Grand Prix. The European racing event has attracted American fans in droves, […]




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Daily Crunch: Larry Ellison leads investor group chipping in $7.1B toward Musk’s Twitter buyout

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PT, subscribe here. What’s a five-letter word containing ERUSS? You […]




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The Races Are Digital, and So Are the Ads, but the Money Is Real

It takes more than gasoline to make a racecar run.It requires money. And money requires sponsors. And sponsors require spectators who they hope will become customers. Which became a problem […]