Posted on

The Psychology of Customer Perceived Value [Infographic]

Imagine a person sitting down to a lobster dinner in a restaurant. Have the image in your mind’s eye? Good.

Now, what was your imaginary diner wearing? A collared shirt and dress pants? Or ripped jeans and a hoodie? Next, think of the restaurant you conjured up. Was it upscale? Or a local hole-in-the-wall? Continue reading The Psychology of Customer Perceived Value [Infographic]