An outreach campaign can be a double-edged sword. When you dedicate the time and effort to prepare them properly, cold emails can be a valid and effective method for connecting […]
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Back to news homeWhy CSV Sucks for Contact Management (& What to Do Instead)
Contact management means working with large amounts of data, often amounting to tens or even hundreds of thousands of different people’s contact information. These contacts are often stored in a […]
How to Become a Successful Real Estate Agent, According to Experts
If you’re anything like me, you probably spent last summer binge-watching Selling Sunset, the Netflix reality show that follows the high-end real estate brokerage firm the Oppenheim Group.The show makes […]
A Crash Course on Prestige Pricing [With Real-Life Examples]
People often conflate higher costs with higher quality. The two concepts seem intrinsically linked. We have a natural inclination to believe, “Well, that company must be charging that much for […]
30 Commonly-Used Startup Terms Defined
Entrepreneurship is a broad concept with plenty of components that need to be defined, making the range startup terminology both ecletic and extensive. From finding investors to launching your company […]
A Guide to Target Markets (& Why They Aren’t Just for Marketers)
Sales teams and entrepreneurs need to know their customers. You have to ask yourself, “Who is the ideal fit for my offering? And what are their interests and priorities?” Answering […]
How to Distribute Equity for Your Startup
Your startup is gaining traction, and you’re bringing on an all-star team to help you build your company. In exchange for their talents and services, you want to offer them […]
How to Be a Part-Time Real Estate Agent: Tips and Requirements
Real estate provides an excellent avenue for a potentially lucrative, extremely gratifying side hustle. If you have the patience, diligence, personability, and time-management skills to build a career in the […]
6 Differences Between a Solopreneur and Entrepreneur
Do you love working independently? Have a great business idea and want to see it through from concept to execution? Does the idea of managing a team of employees make […]
Debt to Equity Ratio, Demystified
Growing a business requires investment capital. When companies are scaling, they need money to launch products, hire employees, assist customers, and expand operations. This sentiment is true now more than […]