Mavn, a new female-founded startup that connects content creators with brands and other businesses, launched its app today, giving users access to a variety of experiences, from PR packages and […]
Influencer Marketing
Trending topics and news from the Influencer Marketing category
Back to news homeSummer International uses social media data to launch new beauty brands
If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. Summer International stays ahead of […]
10 growth marketing experts share their 2022 predictions and New Year’s resolutions
This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Setting aside the […]
Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa
Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it […]
This week in TechCrunch Experts: International expansion, 2022 trends, boutique software devs
TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand internationally. Jonathan Metrick, chief growth officer at Sagard & Portage […]
Growth roundup: Storytelling for startups, early-stage influencers, retail media spend
“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this […]
Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams
Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider […]
Livestream e-commerce: Why companies and brands need to tune in
Alanna Gregory Contributor Alanna Gregory is a marketing executive and is currently senior global director at Afterpay. Previously, she was VP at Hairstory, the founder and CEO of VIVE Lifestyle, […]
5 tips for brands that want to succeed in the new era of influencer marketing
Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a […]