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Jeffrey Katzenberg and Meg Whitman Gamble $1.8 Billion on Quibi

LOS ANGELES — They had to cancel the premiere party. But Jeffrey Katzenberg and Meg Whitman have stuck with the April 6 start date of Quibi, the short-form video app for smartphones that they hope will attract millions of subscribers.After having led some of the nation’s top companies for decades, the two veteran executives have spent the last two years in start-up mode, prodding investors to kick in nearly $1.8 billion while courting producers and stars like Jennifer Lopez, LeBron James, Chance the Rapper, Idris Elba, Bill Murray, Steven Spielberg and Chrissy Teigen. Now Mr. Katzenberg and Ms. Whitman are ready …

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