September 23, 2021 Online reviews are the new “word of mouth.” For years businesses relied on happy customers to relay their satisfaction to friends and family—aka, potential new customers—via word […]
Local Search
Trending topics and news from the Local Search category
Back to news homeWhat is Visual Search and How to Optimize for It
September 8, 2021 By now, everyone knows how to type in a search for products, services, or information on Google and other search engines. But did you know you don’t […]
Local Digital Marketing Tips and Stats for Big Results
August 20, 2021 When it comes to digital marketing, things can get complicated. Quickly. But there’s no reason to stress. At Vivial, we make the complex simple. So, where do […]
The 3 Essential Elements of Mobile Marketing for Local Businesses
July 16, 2021 Mobile marketing is a must for local businesses – and for a good reason. On average, 69% of people use the internet while they are on the […]
How to Structure a Quality Blog Post
June 25, 2021 Content marketing is an ROI strategy that’s no different than hiring new employees or purchasing new equipment. However, many businesses have started blogs only to find that […]
5 Top Google Search Results Page Elements
June 18, 2021 If you ask a local business owner to describe what appears on a Google search results page (otherwise known as SERP), the most common answers are paid […]
Optimizing Your Google Ads for Your Local Business
February 5, 2021 Managing and optimizing your paid marketing campaigns can seem overwhelming, especially for local business owners who already have a full plate. Although it can be tempting to […]
Expectation vs. Reality: SEO
January 29, 2021 SEO, or search engine optimization, is the process of optimizing your business’ online content to be more highly favored by search engines such as Google, Yahoo, or […]
3 Tips for Choosing the Right Images for Your Blog Post
January 8, 2021 While many marketing writers understand the value of including images in a blog post, choosing the right ones can be challenging. Using photos that are irrelevant, stocky, […]
Introducing Connect2Local: A Powerful SEO-Driven Content Hub
December 18, 2020 From the beginning, it has been Vivial’s mission to make the complexities of marketing simple for local businesses. We do this in many ways—one being our continued […]