Mike Tong Contributor Mike Tong has over a decade of experience leading GTM strategy and operations for tech and data companies as part of McKinsey TMT, AtSpoke, Splunk and the […]
marketing automation
Trending topics and news from the marketing automation category
Back to news homeUse creative automation software to amp up your brand’s lower-funnel assets
Miha Mikek Contributor Miha Mikek is the CEO and co-founder of creative automation company Celtra. With the holiday season around the corner, growth marketers are gearing up for their […]
Bluecore lands $125M Series E on $1B valuation as e-commerce personalization grows
During the pandemic, especially when we were in lock down, just about every retailer had to build its online presence and do it quickly. As people move to shop online […]
Sendlane raises $20M to convert shoppers into loyal customers
Sendlane, a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20 million in Series A funding. Five Elms Capital and others invested in the round to give Sendlane […]
Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation
Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers. It believes that makes it easier […]