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6 Effective Ways to Use Short Video for Social Marketing

Short video apps are on the trend currently. After the ban of Tiktok in India, so many social platforms for short videos came out.
For example, Instagram has introduced the feature “Reels” of showcasing short videos. I really like an app called Doston to make short video clips. It’s good at offering amusing, trendy, and entertaining content.
However, if you have thought that short videos are only for fun, then you probably need to change your view.
Because short videos can be informative, they can be used to represent a business, and as well as used for multiple purposes.

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Using your email list properly will help you achieve repeat sales and increase your profit margins. @carolsankar

Email is a tried-and-true digital marketing tactic for growing your business. But those who don’t already have a large email list built up may be wondering what they should be doing to collect email addresses in the first place. Of course, that’s only the first half of the equation.Using your email list properly will help you achieve repeat sales and increase your profit margins. But poor email marketing will ultimately just get your messages sent to the spam folder.By using the right techniques to build your list, you can ensure that your messages will be welcomed once you …

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Editing in TikTok vs Instagram Reels – Which is Worth Your Time?

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From music to AR effects, we break down the editing abilities of each app. Take a look at their respective strengths.

Let’s say you’re running the social account for your own small business or personal brand. A lot of the social cutting you’ll need to be doing will, whether you want to or not, be on your phone and will be uploaded to one of the two most popular social media platforms right now, Instagram or TikTok.

First lets talk about how to edit in these apps, then we’ll discuss which one is more …

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Despite limitations, 3D and AR are creating new realities in retail

Kate Wilson
Contributor

Dan Burgar
Contributor

In North America, shoppers are increasingly turning to online orders to buy their products.
National postal services have seen a significant uptick in parcel volumes; so many that the number matches those sent during the Christmas surge — minus the wrapping paper. But although the pandemic has acted as a catalyst for online shopping, it’s part of a continuing trend.
The online sector has slowly been eating up the percentage of sales from retail stores. Virtual shopping’s total share of the global market has doubled between 2015 and 2019, with the U.S. Department of …

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