Industries like real estate, automotive, and financial services have long and offline sales cycles and digital advertising tends not to perform well in these areas. The conversion rates are low […]
Marketing
Trending topics and news from the Marketing category
Back to news home5 tips for brands that want to succeed in the new era of influencer marketing
Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a […]
Jeff Bezos’ Blue Origin auctions off seat on first human spaceflight for $28M
Blue Origin has its winning bidder for its first ever human spaceflight, and the winner will pay $28 million for the privilege of flying aboard the company’s debut private astronaut […]
Breinify announces $11M seed to bring data science to the marketing team
Breinify is a startup working to apply data science to personalization, and do it in a way that makes it accessible to non-technical marketing employees to build more meaningful customer […]
Qualified raises $51M to help Salesforce users improve their sales and marketing conversations
Salesforce dominates the world of CRM today, but while it’s a popular and well-used tool for organizing contacts and information, it doesn’t have all the answers when it comes to […]
Develop a buyer’s guide to educate your startup’s sales team and customers
Yousuf Khan Contributor Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success […]
5 ways to raise your startup’s PR game
Adam LaGreca Contributor Adam LaGreca is the founder of 10KMedia and previously led communications for DigitalOcean, Datadog and Gremlin. More posts by this contributor Dear Google, the future is fewer […]
Even startups on tight budgets can maximize their marketing impact
Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their […]
One CMO’s honest take on the modern chief marketing role
Daniel Incandela Contributor Daniel Incandela is the chief marketing officer of Terminus, an ABM platform that powers high-performing go-to-market teams. There’s no shortage of commentary around the chief marketing officer […]
Heirlume raises $1.38M to remove the barriers of trademark registration for small businesses
Platforms like Shopify, Stripe and WordPress have done a lot to make essential business-building tools, like running storefronts, accepting payments, and building websites accessible to businesses with even the most […]