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For Gen Z, Playing an Influencer on TikTok Comes Naturally

Rachel Aaron, a 24-year-old who works in public relations in New York, recently dressed up for a work event at Bloomingdale’s. In the era of “get ready with me” videos […]




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The Greatest Wealth Transfer in History Is Here, With Familiar (Rich) Winners

An intergenerational transfer of wealth is in motion in America — and it will dwarf any of the past.Of the 73 million baby boomers, the youngest are turning 60. The […]




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How Some Gen Z Instagram Users Post to Facebook: Unwittingly

Meta has long been concerned about losing teenagers and young adults to rivals like TikTok and Snapchat, especially since that audience is highly coveted by advertisers. Facebook, which Mark Zuckerberg […]







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Tech Layoffs Shock Young Workers. The Older People? Not So Much.

“This is a gift,” Mr. Pulliam said. “I don’t think that story is told. It’s always doom and gloom.”But for tech workers experiencing their first economic downturn, the cuts have […]







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Burned Out on Your Personal Brand

Younger workers embraced the idea of a personal brand as a way to get ahead, and carve out some power and security in their careers. But posting through it has […]




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I’m Young. Should I Care About Social Security?

One reason: You pay for it. And, despite what many Americans believe, it’s “definitely a misconception” that it will run out before you retire, experts say. Read More