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Share Ventures, an LA-based studio for company creation, is MoviePass co-founder Hamet Watt’s next act

Nearly eight years ago, Hamet Watt and Stacy Spikes launched MoviePass, the subscription-based movie ticketing service that captured the minds and dollars of investors and brought thousands of cinephiles a too-good-to-be-true deal for all-you-can watch movie passes.

Watt, who came to MoviePass as an entrepreneur in residence at True Ventures, previously founded the brand and product placement startup NextMedium and also spent time as a board partner at Upfront Ventures. Now, the serial entrepreneur and startup investor is combining his two career paths under the auspices of Share Ventures.

“It’s what I feel like I’ve been put here to do,” says Watt. “I love solving problems with design and entrepreneurship. I wasn’t fully scratching the itch as an investor by itself.”

With $10 million in financing from a slew of investors including Upfront Ventures, Alpha Edison, the general partners and founders of True Ventures, and a Korean family office, Share Ventures will look to launch between two and four companies per year.

Watt says that the new studio will focus on what he calls “human performance”. The businesses will use a blend of technology and human interaction to create services targeting fitness, nutrition, and mental health, according to Watt.

Share Ventures’ initial focus will be on two main areas, the future of living and the future of working. Within those two areas, the company will focus on developing businesses that enable the development of individual purpose, mental and physical enhancement, and personal and professional growth, according to Watt. And

Image Credit: Share Ventures

For Watt, the studio model represents the next iteration of startup investing. “We think the studio is going to lead the way,” he says.

Rather than invest in companies and management teams that are unknown quantities, Watt thinks the studio will be able to create discrete companies much faster in the same way that companies today iterate on new products and services.

“We have aggregated tools into a company building stack,” says Watt. “These are tools that are usable that third parties have developed and internal tool stacks.”

Image Credit: Share Ventures

Watt says Share Ventures will operate as a holding company with pooled equity shared across the employees at the company. “As we work on portfolio companies and build out dedicated teams, there’s a generous pool to incentivize talent.”

In some ways, the model isn’t that different from Bill Gross’ idealab, the Pasadena, Calif.-based incubator company that’s a few miles up the road from Share Ventures Los Angeles home base. Another inspiration is @Ventures, the dot-com era company that built a number of different portfolio companies. “Our investors are getting founders takes in all the companies that we build,” Watt says.

The company has ten people on staff to help build its first slate of companies.

Watt began talking to investors in 2018 about the idea and spent the bulk of 2019 trying to build out its first few companies.

We run a lot of experiments, we generate a lot of ideas,” Watt says. “The number of shots on goal that we’re taking before we launch a company is significant.”

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Don’t be a selfless startup

How WeWork and MoviePass created great value for everyone except themselves

One of the enduring truths of big companies is that they aren’t innovative. They are “innovative” in the marketing sense, but fail to ever execute on new ideas, particularly when those ideas cannibalize existing products and revenues.

So it often takes a real competitor to force these incumbent, legacy businesses to evolve in any meaningful way. Usually that change leads to disruption, in the classic way that Clayton Christensen describes in “The Innovator’s Dilemma.” An upstart company creates a new technology or business model that is better for an under-served segment of a market, and as that company improves, it competes directly with the incumbent and eventually wins over its market with a vastly superior product.

Unfortunately, real life isn’t so easy, as WeWork and MoviePass have shown us over the past few years.

In both cases, there were incumbents. In movie theaters, you had AMC and the like, which built a business model around ticket sales (shared with movie studios) and food/beverage concessions that targeted occasional customers at a high price point. Meanwhile, in commercial real estate, you had large landowners and family holders who demanded extremely long rent terms at high prices, often with personal financial guarantees from the CEO of the tenant firm.

Source: TechCrunch