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The Florida Man of Formula 1

Logan Sargeant, the only American driver in Formula 1, is zipping around the narrow streets of Baku, Azerbaijan, at roughly 200 miles an hour. His head bounces inside the cockpit […]




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Brandon Just Wants to Drive His Racecar

My colleague, the columnist John McWhorter, a trained linguist, noted in a recent essay that the catchphrase was an American instance of a euphemistic language practice known in South Africa […]




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NASCAR Bets on Next Gen Car to Draw New Crowds and Shift Fortunes

When the checkered flag drops at NASCAR’s Cup Series Championship on Nov. 7 in Phoenix, it will end a season, and an era.It is the last race for NASCAR’s sixth-generation […]




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The Races Are Digital, and So Are the Ads, but the Money Is Real

It takes more than gasoline to make a racecar run.It requires money. And money requires sponsors. And sponsors require spectators who they hope will become customers. Which became a problem […]