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Premium streaming subscriptions continue to increase despite Netflix’s downfall

If you’ve been following Netflix lately, then you’d know the streamer is on shaky ground at the moment. Antenna data reveals that Netflix saw 3.6 million subscription cancellations in the […]




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What We Learned About TV During Its Biggest Week

Stocks were plunging and Covid cases were surging.Who’s ready to buy some ads?For the first time in three years, the upfronts — the showcases the media industry throws for advertisers […]




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Madison Avenue’s Biggest Event Returns, to a Whole New World

For the first time in three years, the circus is coming back to town.The television industry’s biggest showcase for advertisers, the so-called upfronts, will return to Manhattan landmarks like Radio […]




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Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts

Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the […]




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Prepare Yourself for This Weekend’s ‘Crypto Bowl’

The crypto industry, which struggles with a reputation for being volatile, bad for the environment and overrun by wealthy tech guys, has tried to demystify itself for the general public […]




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‘Joined at the Hip’: Jeff Zucker’s Relationship With a Top CNN Executive

Jeff Zucker’s tenure as president of CNN ended in an abrupt fashion on Wednesday just days after he acknowledged to company lawyers what had long been rumored in television news […]




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ViacomCBS CEO Bob Bakish downplays idea of a merger to get scale in streaming

ViacomCBS CEO Bob Bakish this morning downplayed his company’s interest in a potential merger — like one with its partner Comcast. At the WSJ Tech Live conference today, the media […]




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NBC Sees Low Ratings During a Difficult Olympics

The 1992 Olympics in Barcelona had the Dream Team. The 2008 Olympics in Beijing had the Michael Phelps medal sweep. The Tokyo Olympics has a pandemic.That has been the greatest […]







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Skipping the Olympics Is ‘Not an Option’ for Many Advertisers

The Olympics have long been an almost ideal forum for companies looking to promote themselves, with plenty of opportunities for brands to nestle ads among the pageantry and feel-good stories […]