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NBC Sees Low Ratings During a Difficult Olympics

The 1992 Olympics in Barcelona had the Dream Team. The 2008 Olympics in Beijing had the Michael Phelps medal sweep. The Tokyo Olympics has a pandemic.That has been the greatest […]







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Skipping the Olympics Is ‘Not an Option’ for Many Advertisers

The Olympics have long been an almost ideal forum for companies looking to promote themselves, with plenty of opportunities for brands to nestle ads among the pageantry and feel-good stories […]




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How a Megadeal Reunited CNN’s Jeff Zucker With a Powerful Old Friend

All agreed that Mr. Zaslav’s takeover raised the odds that Mr. Zucker would stay put, perhaps in an expanded role that encompasses more of Discovery and Warner’s combined news and […]




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Why Plus Is a Minus When Naming Your Streaming Site

First there was e.Then came i.Now it’s +.With the proliferation of streaming platforms, the plus sign has become an all-purpose marker that signals endless hours of on-demand shows.Plus-sign streaming services […]