Posted on

Japanese OEMs need to focus on pricing strategy to accelerate BEV adoption, says GlobalData

Following the news that Tesla car demand picked up in Japan after aggressive price cut;
Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading research and consulting company, offers his view:
“The uptick in the domestic demand for mid-range electric sedan Tesla Model 3, the company’s most affordable EV, is a result of significant price cut of 24% announced last month. The development signifies the importance of pricing strategy for EV transition and customers’ affinity towards cheaper products.
“Japan is a strong market for hybrid vehicles with sales soaring nearly a million per year. On the other end, battery …

Read More

Posted on

From the ashes of nearly a billion dollars, Ample resurrects Better Place’s battery swapping business model

A little over thirteen years ago, Shai Agassi, a promising software executive who was in line to succeed the chief executive at SAP, then one of the world’s mightiest software companies, left the company he’d devoted the bulk of his professional career to and started a business called Better Place.
That startup promised to revolutionize the nascent electric vehicle market and make range anxiety a thing of the past. The company’s pitch? A network of automated battery swapping stations that would replace spent batteries with freshly charged ones.
Agassi’s company would go on to raise nearly $1 …

Read More

Posted on

Nissan’s UK manufacturing move a boost for UK industry

Following the news that Nissan is to commit to manufacturing electrified vehicles at Sunderland and source more batteries in the UK;
David Leggett, Automotive Analyst at GlobalData, a leading data and analytics company, offers his view:
“The Nissan news will boost confidence in the UK’s automotive sector. Nissan’s Sunderland plant is the UK’s largest with most of its output sold in the EU market. By sourcing more batteries in Britain it can better meet post-Brexit rules-of-origin requirements applying to EU shipments and therefore avoid the possibility of attracting 10% tariffs.
“As the auto industry shifts towards a more …

Read More