Social commerce — the process of buying and selling products or services directly through social media platforms like Facebook, Instagram and TikTok — is becoming the most natural way for […]
omnichannel
Trending topics and news from the omnichannel category
Back to news homeShopware, an e-commerce platform that powers 100K brands, raises its first outside funding: $100M from PayPal and Carlyle
The e-commerce boom that started with the COVID-19 pandemic shows little sign of slowing down, and today a company called Shopware, which provides a set of open source tools to […]
Choices and constraints: How DTC companies decide which strategy to follow
Companies typically have to settle on strategies that align with their customers, employees, investors, and regulators. The more they know about how the other side will decide, the clearer their […]
Livestream e-commerce: Why companies and brands need to tune in
Alanna Gregory Contributor Alanna Gregory is a marketing executive and is currently senior global director at Afterpay. Previously, she was VP at Hairstory, the founder and CEO of VIVE Lifestyle, […]