The advertising industry is in a love-hate relationship with artificial intelligence.In the past few months, the technology has made ads easier to generate and track. It is writing marketing emails […]
online advertising
Trending topics and news from the online advertising category
Back to news homeGoogle’s Ads Violate Antitrust Laws, E.U. Says
Google on Wednesday was charged with violating European Union antitrust laws by using its dominance in online advertising to undercut rivals, the latest in a string of cases around the […]
Older TikTok Creators Are in Demand by Brands
The work is lucrative, Ms. Tan said, and she isn’t planning to stop anytime soon.“I was definitely not fully set up financially for retirement,” she said. Besides saving for her […]
Linda Yaccarino Is Twitter’s New CEO, Elon Musk Confirms
Linda Yaccarino, NBCUniversal’s advertising chief, was preparing to interview Elon Musk, Twitter’s owner, onstage at a conference last month when she received an email from a peer in the advertising […]
The Chatbots Are Here, and the Internet Industry Is in a Tizzy
Sridhar Ramaswamy, who led Google’s advertising division from 2013 to 2018, said Microsoft and Google recognized that their current search business might not survive. “The wall of ads and sea […]
Few Americans Understand Online Privacy and Tracking, Report Says
Many people in the United States would like to control the information that companies can learn about them online. Yet when presented with a series of true-or-false questions about how […]
GoodRx Leaked User Health Data to Facebook and Google, F.T.C. Says
Millions of Americans have used GoodRx, a drug discount app, to search for lower prices on prescriptions like antidepressants, H.I.V. medications and treatments for sexually transmitted diseases at their local […]
With Many Retailers Offering Online Sales, Phony Sites Blend In
Stacie Odeneal, a 43-year-old child-welfare lawyer in Lawrenceburg, Tenn., and mother of three, does most of her shopping on Instagram and Facebook because she finds it convenient. Late on the […]
Google Employees Brace for a Cost-Cutting Drive as Anxiety Mounts
Google workers in Switzerland sent a letter this month to the company’s vice president of human resources, outlining their worries that a new employee evaluation system could be used to […]
YouTube Stars Rhett and Link Think This Is Their Moment
“We had a wardrobe room and a prop room, and people were going, ‘Does anyone want this?’” Mr. Hecox recalled.Brian Flanagan, Mythical’s chief operating officer, says the company’s business model […]