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Why Turkey’s Regulators Became Such a Problem for Google

Type “running shoes,” “best laptop” or “camping equipment” into Google from just about anywhere in the world and the top of the screen will show a carousel of ads from websites promoting products to browse and compare.Not in Turkey. Google eliminated those advertisements last year after Turkish antitrust officials ordered the company to make it easier for competing shopping websites to appear more prominently in the ads.The Turkish demands went further to crack down on Google’s shopping service than any other global regulator had to that point. But that was not all. In April, the country’s …

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BuzzFeed Is Going Public. Now What for Vox Media, Group Nine and Vice?

“For us, it’s a question of ambition and opportunity, and we are ambitious,” said Jim Bankoff, Vox Media’s chief executive. “We are going to evaluate our options, but we’re going to do it from a position of strength.” He would not comment on financial details or any potential deals.Group Nine had talks with major publishers, including Vox Media, about a possible merger for its own SPAC listing, but so far none have materialized, according to three people with knowledge of the matter. Ben Lerer, the head of Group Nine, said in an interview that the company …

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Sendlane raises $20M to convert shoppers into loyal customers

Sendlane, a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20 million in Series A funding.
Five Elms Capital and others invested in the round to give Sendlane total funding of $23 million since the company was founded in 2018.
Though the company officially started three years ago, co-founder and CEO Jimmy Kim told TechCrunch he began working on the idea back in 2013 with two other co-founders.
They were all email marketers in different lines of business, but had some common ground in that they were all using email tools they didn’t like. The ones they did like came with …

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Skipping the Olympics Is ‘Not an Option’ for Many Advertisers

The Olympics have long been an almost ideal forum for companies looking to promote themselves, with plenty of opportunities for brands to nestle ads among the pageantry and feel-good stories about athletes overcoming adversity — all for less than the price of a Super Bowl commercial.But now, as roughly 11,000 competitors from more than 200 countries convene in Tokyo as the coronavirus pandemic lingers, Olympic advertisers are feeling anxious about the more than $1 billion they have spent to run ads on NBC and its Peacock streaming platform.Calls to cancel the more than $15.4 billion extravaganza have intensified as more athletes test positive …

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How to Create a Seamless Customer Experience with Marketing

July 9, 2021
You’ve heard the old adage a happy customer is a loyal customer. But does this remain true today? With so many options available, consumer loyalty is changing. Local business owners must adapt their strategies in order to create a seamless customer experience.
In fact a recent McKinsey and Company report found that nearly 75% of consumers tried a new shopping behavior during the pandemic, and most intend to continue beyond the crisis.
Incorporating customer satisfaction as a goal in your marketing strategy is a must! Customer satisfaction can take on a variety of aspects based on your business. It …

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Can advertising scale in VR?

Michael Boland
Contributor

More posts by this contributor

Your in-car attention is media’s next battleground
Mobile and enterprise are the keys to VR/AR scale

One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender high engagement with various flavors of display ads. Think billboards in a virtual streetscape or sporting venue. Art imitates life, and all that.
This topic reemerged recently in the wake of Facebook’s experimental ads in Blaston VR. As TechCrunch’s Lucas Matney observed, it didn’t go too well. The move triggered a …

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How Two Start-ups Made a Fortune in Fees on P.P.P. Loans

Also in late February, Blueacorn and Womply got an unexpected tailwind from a major rule change by the Small Business Administration, which oversaw the loan program. Concerned that women and minority-led businesses were being disproportionately left out, the Biden administration overhauled the loan formula to award sole proprietors — a group that includes contractors and gig workers — loans based on their reported revenue rather than profit. Overnight, millions more qualified for help. Drawn in by the marketing campaigns, they stampeded toward the two companies.By early March, “we were overrun with demand,” said Blueacorn’s Mr. Calhoun, a private equity veteran …

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AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce

Industries like real estate, automotive, and financial services have long and offline sales cycles and digital advertising tends not to perform well in these areas. The conversion rates are low and because the real-world assets are offline the temptation of advertisers is to buy leads and clicks, which can inflate customer acquisition costs. People are browsing but they end up buying offline, basically.
A new startup, Tomi plans to address this issue by processing a user’s behavior on a company’s website (using a tracking pixel, combined with ad APIs and CRMs) to help companies reach customers more in …

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5 tips for brands that want to succeed in the new era of influencer marketing

Eric Dahan
Contributor

Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing.

If I told you a decade ago that a spin bike would be a social community, you’d have had a good laugh. But that’s precisely what Peloton is: A spin bike with a social community where the instructors are the influencers.
Peloton is just one example of how social is being integrated into every aspect of the customer experience in an increasingly digital world. Whether it’s considering a new restaurant to check out, a movie to …

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Twitter to begin pilot testing Fleet ads starting today

Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads to Twitter for the first time, allowing it to better compete with the vertical ads offered across social media platforms, including Facebook, Instagram, Snapchat and TikTok, among others.
The new Fleet ads will appear in between Fleets from people you follow and will support both images and video in 9:16 format. The video ads support up to 30-seconds of content, and brands can also include a “swipe …

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