After a research report last week found that YouTube’s advertising practices had the potential to undercut the privacy of children watching children’s videos, the company said it limited the collection […]
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Back to news homeYouTube Ads May Have Led to Online Tracking of Children, Research Says
This year, BMO, a Canadian bank, was looking for Canadian adults to apply for a credit card. So the bank’s advertising agency ran a YouTube campaign using an ad-targeting system […]
Advertisers Warily Embrace A.I.
The advertising industry is in a love-hate relationship with artificial intelligence.In the past few months, the technology has made ads easier to generate and track. It is writing marketing emails […]
Google’s Ads Violate Antitrust Laws, E.U. Says
Google on Wednesday was charged with violating European Union antitrust laws by using its dominance in online advertising to undercut rivals, the latest in a string of cases around the […]
Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue
Elon Musk recently said Twitter’s advertising business was on the upswing. “Almost all advertisers have come back,” he asserted, adding that the social media company could soon become profitable.But Twitter’s […]
Older TikTok Creators Are in Demand by Brands
The work is lucrative, Ms. Tan said, and she isn’t planning to stop anytime soon.“I was definitely not fully set up financially for retirement,” she said. Besides saving for her […]
Linda Yaccarino Is Twitter’s New CEO, Elon Musk Confirms
Linda Yaccarino, NBCUniversal’s advertising chief, was preparing to interview Elon Musk, Twitter’s owner, onstage at a conference last month when she received an email from a peer in the advertising […]
The Chatbots Are Here, and the Internet Industry Is in a Tizzy
Sridhar Ramaswamy, who led Google’s advertising division from 2013 to 2018, said Microsoft and Google recognized that their current search business might not survive. “The wall of ads and sea […]
Few Americans Understand Online Privacy and Tracking, Report Says
Many people in the United States would like to control the information that companies can learn about them online. Yet when presented with a series of true-or-false questions about how […]
GoodRx Leaked User Health Data to Facebook and Google, F.T.C. Says
Millions of Americans have used GoodRx, a drug discount app, to search for lower prices on prescriptions like antidepressants, H.I.V. medications and treatments for sexually transmitted diseases at their local […]