July 9, 2021 You’ve heard the old adage a happy customer is a loyal customer. But does this remain true today? With so many options available, consumer loyalty is changing. […]
online advertising
Trending topics and news from the online advertising category
Back to news homeCan advertising scale in VR?
Michael Boland Contributor More posts by this contributor Your in-car attention is media’s next battleground Mobile and enterprise are the keys to VR/AR scale One of VR’s prospective revenue streams […]
How Two Start-ups Made a Fortune in Fees on P.P.P. Loans
Also in late February, Blueacorn and Womply got an unexpected tailwind from a major rule change by the Small Business Administration, which oversaw the loan program. Concerned that women and […]
AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce
Industries like real estate, automotive, and financial services have long and offline sales cycles and digital advertising tends not to perform well in these areas. The conversion rates are low […]
5 tips for brands that want to succeed in the new era of influencer marketing
Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a […]
Twitter to begin pilot testing Fleet ads starting today
Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical […]
EU to review TikTok’s ToS after child safety complaints
TikTok has a month to respond to concerns raised by European consumer protection agencies earlier this year, EU lawmakers said today. The Commission has launched what it described as “a […]
Once Tech’s Favorite Economist, Now a Thorn in Its Side
Paul Romer was once Silicon Valley’s favorite economist. The theory that helped him win a Nobel prize — that ideas are the turbocharged fuel of the modern economy — resonated […]
How Mark Zuckerberg and Apple’s C.E.O. Became Foes
“It really spoke to the power of Apple controlling the operating system,” said Brian Wieser, president of business intelligence at GroupM, an advertising industry firm. “Facebook isn’t in control of […]
Apple’s New Devices Target Markets Led by Smaller Rivals
“We think it is entirely appropriate for Congress to take a closer look at Apple’s business practices,” Mr. Prober said.Apple has faced scrutiny in recent years for its strict control […]