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OpenView
Trending topics and news from the OpenView category
Back to news homeFreemium or free trials: Why not both?
Welcome to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up […]
What’s the right NDR target for SaaS startups?
Why are software companies valuable? Put another way, why have we spent so many years valuing software companies using revenue multiples, instead of the profit multiples that are more common […]
It’s not just you: The freemium bar is shifting
Welcome to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up […]
Should your company be using a flexible pricing model?
This week’s top story is located at the crossroads of growth marketing and software development. Usage-based pricing (UBP) for SaaS services is becoming more popular as companies of every type […]
Timing your bootstrap with Calendly’s Tope Awotona and OpenView’s Blake Bartlett at TC Early Stage
Once the path less traveled, bootstrapping today has become a much more viable and common approach to building a startup. By not taking venture capital dollars early, bootstrapping can force […]