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Home / Posts tagged “Pricing Strategy”


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Pricing Strategy

Trending topics and news from the Pricing Strategy category

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Posted on October 19, 2021 by Stylianos Hatzakis

When Pricing Algorithms Hurt Customer Relationships

October 19, 2021 Marco Bertini, marketing professor at Esade Business School, says more and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a […]

Category: Entrepreneurship
Tags: algorithms, Audio, Entrepreneur, insights, Pricing Strategy, Psychology, startups



Posted on September 28, 2021 by Stylianos Hatzakis

A Crash Course on Prestige Pricing [With Real-Life Examples]

People often conflate higher costs with higher quality. The two concepts seem intrinsically linked. We have a natural inclination to believe, “Well, that company must be charging that much for […]

Category: HubSpot
Tags: Hubspot, Pricing Strategy



Posted on August 6, 2021 by Stylianos Hatzakis

A Simple Refresher on Price Elasticity & How to Calculate It

I know what you woke up thinking this morning: “I sure could use a quick refresher on price elasticity.” If you’re shaking your head saying, “Yes, Meg. Yes!” then I’m […]

Category: HubSpot
Tags: Hubspot, Pricing Strategy



Posted on January 23, 2021 by Stylianos Hatzakis

What Is Captive Product Pricing?

Imagine owning an Xbox without games, or a film camera with no film. Unless you’re a collector, it doesn’t really make sense. You may own both of the items, but […]

Category: HubSpot
Tags: Hubspot, Pricing Strategy

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