October 19, 2021 Marco Bertini, marketing professor at Esade Business School, says more and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a […]
Pricing Strategy
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Back to news homeA Crash Course on Prestige Pricing [With Real-Life Examples]
People often conflate higher costs with higher quality. The two concepts seem intrinsically linked. We have a natural inclination to believe, “Well, that company must be charging that much for […]
A Simple Refresher on Price Elasticity & How to Calculate It
I know what you woke up thinking this morning: “I sure could use a quick refresher on price elasticity.” If you’re shaking your head saying, “Yes, Meg. Yes!” then I’m […]
What Is Captive Product Pricing?
Imagine owning an Xbox without games, or a film camera with no film. Unless you’re a collector, it doesn’t really make sense. You may own both of the items, but […]