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The Plain-English Guide to Cost-Based Pricing [+Examples]

As a consumer, I value transparency from companies and salespeople that I buy from.

Namely, transparency in how an organization runs and how they decide the price of their products.

One company I’ve found that does this is Everlane, an ethically sourced clothing retailer.

To generate more sales, Everlane uses a cost-based pricing model to differentiate itself from its competitors — more on their strategy below.

Continue reading The Plain-English Guide to Cost-Based Pricing [+Examples]