Setting prices for your products can be tough.
Set prices too high, and you miss out on valuable sales. Set them too low, and you miss out on valuable revenue.
Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing …
Pricing a product is like baking cookies for your kid’s second grade class. In this case, their classmates will only eat cookies within a certain range of crispiness — one you don’t have a definitive grasp on. Ideally, every kid in the class will want to eat your cookies, but you …
As a consumer, I value transparency from companies and salespeople that I buy from.
Namely, transparency in how an organization runs and how they decide the price of their products.
One company I’ve found that does this is Everlane, an ethically sourced clothing retailer.
To generate more sales, Everlane uses a cost-based pricing model to differentiate itself from its competitors — more on their strategy below.
Continue reading The Plain-English Guide to Cost-Based Pricing [+Examples]