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product-led growth
Trending topics and news from the product-led growth category
Back to news homeDoes usage-based pricing call for a new growth infrastructure stack?
W elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign […]
Where should sales sit in product-led companies?
W elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign […]
The rise of product-led sales, or why product-led growth requires a sales makeover
B2B is looking a lot more than B2C these days: From Figma to Slack, individuals and teams can sign up for tools that their entire organization will end up adopting. […]
Product-led growth and profitability: What’s going on?
An interview with OpenView operating partner Kyle Poyar Anna Heim 9 hours Among public tech companies, “product-led growth (PLG) companies — those who educate and convert buyers with product rather […]
MadKudu lands $18M led by Felicis for its lead scoring platform
It’s hard to get ahead when you’re just trying to stay afloat. But startups weathering the downturn with fewer employees and a smaller budget are finding ways to survive and […]
Freemium or free trials: Why not both?
Welcome to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up […]
Mighty Capital’s thesis is that the best product wins — even more so in a downturn
‘No amount of salespeople or engineers can save you in the long run if your customers don’t love your product’ Anna Heim 16 hours When founders are laying off staff […]
It’s not just you: The freemium bar is shifting
Welcome to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up […]
Selling to startups is not the same as selling to SMBs
Should you sell one big contract to a single customer or lots of smaller contracts to many customers? It’s easy to make an argument for either. Selling to a single, […]