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How to evolve your DTC startup’s data strategy and identify critical metrics

Michael Perez Contributor Direct-to-consumer companies generate a wealth of raw transactional data that needs to be refined into metrics and dimensions that founders and operators can interpret on a dashboard. […]




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Daily Crunch: Larry Ellison leads investor group chipping in $7.1B toward Musk’s Twitter buyout

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PT, subscribe here. What’s a five-letter word containing ERUSS? You […]




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Demand Curve: How I’d grow Skio

Keeping churn rates low while building a customer base Joey Noble 12 hours Joey Noble Contributor More posts by this contributor Demand Curve: How Ahrefs’ homepage educates prospects to purchase […]




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Daily Crunch: Identity-as-a-service platform Okta says it ‘contained’ network breach in January

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PT, subscribe here. Hello and welcome to Daily Crunch for […]




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Daily Crunch: Corporate management startup Ramp doubles its valuation to $8.1B with new financing

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PT, subscribe here. Hello and welcome to Daily Crunch for […]







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Riding an API to platform status

Welcome to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here.  Happy Saturday, friends; […]




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a16z backs Rutter’s goal of being ‘Plaid for commerce’

Seven months after publicly launching its company, Rutter is back with a new capital injection, this time $27 million in a Series A financing round led by Andreessen Horowitz. We […]




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Shopware, an e-commerce platform that powers 100K brands, raises its first outside funding: $100M from PayPal and Carlyle

The e-commerce boom that started with the COVID-19 pandemic shows little sign of slowing down, and today a company called Shopware, which provides a set of open source tools to […]




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Pinterest’s AR shopping feature expands to include furniture and home décor

A new Pinterest feature will allow consumers to see what furniture or other home décor items will look like in their own home, using augmented reality (AR). Similar technology has […]