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This Week in Apps: Android ad prices jump, TikTok resumes, Google Play’s antitrust lawsuit

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apps aren’t just a …

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Twitter to begin pilot testing Fleet ads starting today

Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads to Twitter for the first time, allowing it to better compete with the vertical ads offered across social media platforms, including Facebook, Instagram, Snapchat and TikTok, among others.
The new Fleet ads will appear in between Fleets from people you follow and will support both images and video in 9:16 format. The video ads support up to 30-seconds of content, and brands can also include a “swipe …

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Indivisible is training an army of volunteers to neutralize political misinformation

The grassroots Democratic organization Indivisible is launching its own team of stealth fact-checkers to push back against misinformation — an experiment in what it might look like to train up a political messaging infantry and send them out into the information trenches.
Called the “Truth Brigade,” the corps of volunteers will learn best practices for countering popular misleading narratives on the right. They’ll coordinate with the organization on a biweekly basis to unleash a wave of progressive messaging that aims to drown out political misinformation and boost Biden’s legislative agenda in the process.
Considering the scope of the misinformation …

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