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Customer-Centricity Doesn’t Need a New Model. It Needs a New Mindset. – SPONSOR CONTENT FROM ROCHE

The business mantra you hear more than ever these days is customer-centricity, the philosophy of putting customers at the core of every business model.
Many companies want to embrace it, but shifting your business model may not be enough to get you to true customer-centricity. Achieving it requires a shift not in your model but in your mindset: having the confidence to understand that the ideal outcome is not solely business growth but customer happiness—while recognizing that if done correctly, the former follows the latter, making the shift worthwhile on all fronts.
The pharmaceutical sector is a prime example …

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Harness These Tech Innovations to Drive Your Business Forward in 2021 – SPONSOR CONTENT FROM SAP

Stephanie Nashawaty, chief customer innovation officer, SAP North America, and Lisa Dalesandro DiChristofer, head of North America Industry Advisory Practice, SAP
Techies love jargon. Artificial intelligence (AI), machine learning (ML), robotic process automation (RPA), the Internet of Things (IoT), and cloud—these terms, regularly employed in the information technology (IT) world—were typically not that well understood outside the IT context. But 2020 changed all that.
The pandemic turned the entire “technopedia” into a catalog of solutions that would keep families and friends connected, students learning, businesses running, economies moving, and health care professionals caring for their patients. In a matter …

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