Sylvain Le Borgne Contributor Sylvain Le Borgne is MediaMath’s chief partnership officer and head of data and analytics. At the heart of all advertising lies the ultimate goal: Cut through […]
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Back to news homeOne year later, Apple’s privacy changes helped boost its own ads business, report finds
A new report examing the impact of Apple’s privacy feature, App Tracking Transparency, indicates Apple’s ads business appears to have financially benefitted as a result of the feature’s launch. Now […]
How to run growth marketing during a recession
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor […]
Europe seals a deal on tighter rules for digital services
In the small hours local time, European Union lawmakers secured a provisional deal on a landmark update to rules for digital services operating in the region — grabbing political agreement […]
Google’s Privacy Sandbox targeted by fresh EU antitrust complaint
German publishers are the latest to band together to try to derail or at least delay Google’s “Privacy Sandbox” plan to end support for tracking cookies in Chrome via a […]
UK privacy watchdog warns adtech the end of tracking is nigh
It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the […]
Europe offers tepid set of political ads transparency rules
It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making […]
European Parliament’s IMCO backs limits on tech giants’ ability to run tracking ads
In what looks like bad news for adtech giants like Facebook and Google, MEPs in the European Parliament have voted for tougher restrictions on how Internet users’ data can be […]
Europe’s digital rules reboot could tame Facebook, whistleblower Frances Haugen tells EU Parliament
In her latest turn in front of a phalanx of lawmakers, Facebook whistleblower Frances Haugen gave a polished testimony to the European Parliament on Monday — following similar sessions in […]
Inside a European push to outlaw creepy ads
European Union lawmakers are mobilizing support for a ban on tracking-based advertising to be added to a new set of Internet rules for the bloc — which were proposed at the […]