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Netflix Shuns Live Sports but Embraces Sports Documentaries

By the fourth season of Netflix’s documentary series about Formula 1, “Drive to Survive,” the streaming company had plenty of evidence that it was onto something: Ratings and attendance for […]




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Naomi Osaka Starts a Media Company, With Help From LeBron James

She is a four-time Grand Slam singles champion who ranks as the world’s highest-paid female athlete, having earned $57 million in 2021, mostly from sponsorships. Walmart recently began to stock […]




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ESPN+ debuts ‘McEnroe vs. McEnroe’, the first-ever tennis match between a real person and their virtual avatar

Premiering on May 7 at 10 PM ET on ESPN+, Michelob Ultra, in collaboration with tech and production company Unit 9, presents “McEnroe vs. McEnroe,” the world’s first tennis match […]







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Tennis, Everyone?

For every dismissal, there was someone willing to help. A tweet sent to Caitlin Thompson, the publisher of the independent tennis magazine Racquet, led to a meeting. “We became hitting […]




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Tennis, Everyone?

For every dismissal, there was someone willing to help. A tweet sent to Caitlin Thompson, the publisher of the independent tennis magazine Racquet, led to a meeting. “We became hitting […]