Uber has garnered a reputation for scaling rapidly with an almost cutthroat acquisition style. But as the company matures and shifts its attention from growth to profits, perhaps bringing on […]
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Back to news homeUber to sunset free loyalty program in favor of subscription membership
Ride-hailing giant Uber is shutting down its free loyalty program, Uber Rewards, so it can focus on its subscription-based Uber One membership. Uber first launched the rewards program in 2018 […]