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Will this time be any different for Twitter?

As Twitter seems to buy its way into competing with Clubhouse and Substack, one wonders whether the beleaguered social media company is finally ready to move past its truly awful track record of seizing opportunities.
Twitter’s pace of product ambition has certainly seemed to speed in the past several months, conveniently following shareholder action to oust CEO Jack Dorsey last year. They’ve finally rolled out their Stories product Fleets, they’ve embraced audio both in the traditional feed and with their beta Spaces feature, and they’ve taken some much-publicized steps to reign in disinformation and content moderation …

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Twitter acquires screen-sharing social app Squad

Today, Twitter announced that it is acquiring Squad and that the team from the screen-sharing social app will be joining Twitter’s ranks. Squad’s co-founders, CEO Esther Crawford and CTO Ethan Sutin, and the rest of the team will be coming aboard inside Twitter’s design, engineering, and product departments, Twitter tells us. Crawford specifically notes that she will be leading a product in the conversations space.
What isn’t coming aboard is the actual Squad app, which allowed users to share their screens on mobile or desktop and simultaneously video chat, a feature that aimed to find the …

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