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Skipping the Olympics Is ‘Not an Option’ for Many Advertisers

The Olympics have long been an almost ideal forum for companies looking to promote themselves, with plenty of opportunities for brands to nestle ads among the pageantry and feel-good stories about athletes overcoming adversity — all for less than the price of a Super Bowl commercial.But now, as roughly 11,000 competitors from more than 200 countries convene in Tokyo as the coronavirus pandemic lingers, Olympic advertisers are feeling anxious about the more than $1 billion they have spent to run ads on NBC and its Peacock streaming platform.Calls to cancel the more than $15.4 billion extravaganza have intensified as more athletes test positive …

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Visa and Mastercard to Investigate Pornhub Financial Ties

Visa and Mastercard, the giant payments processing companies, said they would investigate their financial links to MindGeek, the parent company of the adult website Pornhub, after the New York Times columnist Nicholas Kristof reported that the website included videos of child abuse and nonconsensual sexual violence.Visa said in a statement that it was “actively engaging with the relevant financial institutions” and with MindGeek to investigate the allegations.Visa, which works with 61 million merchants and moves nearly $12 trillion in money through the financial system in a year, said it was “vigilant” about removing companies doing illegal activity from its network. …

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