Posted on

NASCAR Bets on Next Gen Car to Draw New Crowds and Shift Fortunes

When the checkered flag drops at NASCAR’s Cup Series Championship on Nov. 7 in Phoenix, it will end a season, and an era.It is the last race for NASCAR’s sixth-generation […]




Posted on

The Races Are Digital, and So Are the Ads, but the Money Is Real

It takes more than gasoline to make a racecar run.It requires money. And money requires sponsors. And sponsors require spectators who they hope will become customers. Which became a problem […]