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The Races Are Digital, and So Are the Ads, but the Money Is Real

It takes more than gasoline to make a racecar run.It requires money. And money requires sponsors. And sponsors require spectators who they hope will become customers. Which became a problem for motorsports when Covid-19 shut down tracks worldwide early last year. The cash drought put teams, tracks and race series in danger of extinction.The industry turned to an emerging phenomenon — simulated racing. In these highly realistic video games, cars obey the laws of physics and race on reproductions of real-life tracks that are accurate down to the last pavement seam.In an experiment, NBC and Fox replaced the …

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