Founder Alán Jaime Misrahi grew up devoted to soccer, eventually playing in Mexico’s third division. While he didn’t necessarily make it to the “big leagues” playing the sport, his new […]
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Back to news homeCurrent FIFA, UEFA, IOC sponsorship agreements worth over US$2.2bn reflect growing dominance of Chinese firms, says GlobalData
Combined annual value of FIFA’s Chinese partnerships in 2022 to be US$106m Euro 2020 awash with Chinese partnerships worth US$398m Chinese firms have emerged as some of the principal sponsors […]