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Advertising Acts as Another Vehicle of Protest to Ukraine War

But Madison Avenue was also skittish in some ways. Companies faced conflicting advice to pause marketing campaigns out of respect for Ukraine, but also to speak out in support of […]



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Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M

Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25m equity […]



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TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data

TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows […]



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Ad Agencies Step Away From Oil and Gas in Echo of Cigarette Exodus

Dozens of other ad agencies, most of them small, have signed the same pledge, which was put together by the advocacy group Fossil Free Media. The effort, which is known […]