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Demand Curve: How Zapier acquires customers via its homepage

Joey Noble Contributor Your startup’s homepage should accomplish two things well: (1) Clearly explain exactly what you offer and (2) Convert visitors into active prospects. If visitors leave confused or […]




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5 common growth marketing mistakes startups make

Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor […]