1StartupWorld | 2023 Summer Conference · 2023
"Future of augmented reality video games 2023"
THE CONVERSATION
Session overview
The presenter introduces WinQuest, an augmented-reality treasure-hunting app that connects games, prizes and local merchant offers. A walkthrough describes following clues, answering trivia questions and finding a digital treasure chest. The business concept uses participants’ brand and hobby interests to match them with relevant coupons and help local retailers reach potential customers. At recording, the initial app was approaching launch, while a broader advertising platform remained a future ambition. The discussion explores using artificial intelligence to connect merchants and users in real time. Questions also cover target audiences, product development, funding and the proposed transition from gaming to augmented-reality advertising.
Sources and review notes
Source checked against provider captions by two independent assistants. The recording has not been independently audio reviewed.
The presenter introduces WinQuest, an augmented-reality treasure-hunting app that connects games, prizes and local merchant offers.
0:56–1:46
whenquest is an augmented reality treasure hunting app game and and with other games it's a platform that's global that took us several years to build it's like Pokemon go but um we also have the whole data mining process right giving people credits and doubloom points for giving their data so that we could help them find coupons for the things that they like so it's a gaming chance to win at uh fun game and chance to win app that gives people a chance to also get discounts on the brands that they like we then take their brand products and hobby interest data and match it with Merchants through our platform
4:57–5:37
the other problem that we're looking to solve is we're looking to drive people into you know local stores through heading them as treasure hunt points and or helping them become aware of the discounts that are random in their area right so this will help real retailers and drive you know winquest use this to their locations whether there's a treasure hunt in an area or not so instead of buying all the time online people can be more engaged in coupons in their area through our platform
A walkthrough describes following clues, answering trivia questions and finding a digital treasure chest.
5:51–6:55
Quest app you can press on the diamond to see if there's a treasure hunt in your area if there is then press start and you will get a clue press accept and it will then take you to several locations before getting to the digital treasure chest in between locations there are trivia questions if you get them right you can proceed to the next location if not you need to wait eight minutes so you can use your loot to get the clues for the next locations when you get to the final stop the camera will turn on and you will see the AR treasure chest when you click on it it will open and then you click on the prizes that come out of the treasure chest so we're going to go into trivia to accumulate some points and say we click on fashion we have the question and for multiple choice answers when you get the question right you accumulate points and then those points again can be used in a free monthly raffle giveaway how much would it cost to rent a standard Elite SUV if you get it right you accumulate points thank you
The business concept uses participants’ brand and hobby interests to match them with relevant coupons and help local retailers reach potential customers.
1:09–1:46
but um we also have the whole data mining process right giving people credits and doubloom points for giving their data so that we could help them find coupons for the things that they like so it's a gaming chance to win at uh fun game and chance to win app that gives people a chance to also get discounts on the brands that they like we then take their brand products and hobby interest data and match it with Merchants through our platform
4:24–5:37
so what we're doing is we're accumulating data first in exchange for the chance to win so with you know you know a data platform Merchants will be able to reach people that actually have interest in their brands and product the brand product they're um interesting you know offers that they have um so this will help a lot with the target market advertising and it'll cut on the cost because target market advertising is very expensive right now and it's going up every year Okay so the other problem that we're looking to solve is we're looking to drive people into you know local stores through heading them as treasure hunt points and or helping them become aware of the discounts that are random in their area right so this will help real retailers and drive you know winquest use this to their locations whether there's a treasure hunt in an area or not so instead of buying all the time online people can be more engaged in coupons in their area through our platform
11:51–13:12
exactly the thing is is we use the chance to win obviously as a motivating force to get more data but we're not being intrusive with that data we're getting brand product and hobby interest data to try to help you get discounts on the things that you like and in exchange you get points inside the game that you can get into bigger cash price giveaways in our games of skill contest right so now we're accumulating this database and there's a there's a certain amount of there's like three brands that you have to pick as you register to come into the app and so we're collecting that you know that brand uh Affinity data for you know from from our users and then as we build that database and it transitions exactly what you said to matching it with a Merchants database it's a it's called a hot lead platform it's like uh platform that Facebook has where you can get more targeted information as far as you know uh what people like if you're selling Nike sneakers on our platform you know on a platform you'll be able to reach people who like Nike sneakers with uh in-store or on load you know uh you know codes either a dynamic QR code for in-store applications or an online code for them to purchases online
At recording, the initial app was approaching launch, while a broader advertising platform remained a future ambition.
2:44–2:55
again it took us several years to build this platform and we're launching in the next couple of days it looks like in the Google Play Store and we'll be focused on in Madrid
9:36–10:04
your timeline slide okay so we have uh there was a little a bit of a delay but uh this is how long it's taken to build this app since uh 2018 we've been building this app and we're actually launching this week there was a several delays and updates with the Google Play Store if you know anything about software yeah there's always uh upgrades and updates so yeah so it's been a massive pro project and uh
13:55–14:43
but we would that then it transitions into the AI algorithms connecting Merchants to users in real time you know as a modern day switchboard to connect them with local coupons they like you know to present things still in real time through an augmented reality billboard through their own phone or augmented reality commercials and we'll give Brands the opportunity to advertise through the augmented reality world to people without having to charge them much because I think meta charge is like 50 to advertise anything any kind of product on your metaverse so you were looking to help Brands and we're helping look at how people with you know getting coupons for the things that they like
The discussion explores using artificial intelligence to connect merchants and users in real time.
13:55–14:43
but we would that then it transitions into the AI algorithms connecting Merchants to users in real time you know as a modern day switchboard to connect them with local coupons they like you know to present things still in real time through an augmented reality billboard through their own phone or augmented reality commercials and we'll give Brands the opportunity to advertise through the augmented reality world to people without having to charge them much because I think meta charge is like 50 to advertise anything any kind of product on your metaverse so you were looking to help Brands and we're helping look at how people with you know getting coupons for the things that they like
Questions also cover target audiences, product development, funding and the proposed transition from gaming to augmented-reality advertising.
10:36–11:51
um uh engaged customers the idea as you as you're looking to launch uh any any age group for this or uh you know cross cross-sectional here how does it how does how do you who who's interested in in Virtual treasure hunts because because I I love Maps right I'm a big I'm an old map guy and so so that whole concept of kind of looking and stuff sounds fun to me yeah yeah so um we're looking at 18 to 35 but I reached a bigger demographic it goes you know it really doesn't have an age limit because it's a fun trivial chance to win cash and prize is looking for treasure hunts you know looking for the augmented reality Treasure Chest so it reaches a bigger demographic than uh than the Pokemon go you know uh audience which is between 18 and 35. now you said future promise from an augmented reality standpoint to be the digital ad platform at some point right coming down when when does that pivot start does it is it first first out as a gaming type of piece and then eventually as you build up that kind of statistical data and uh Market intelligence it winds up pivoting over how do you see that uh
11:51–13:12
exactly the thing is is we use the chance to win obviously as a motivating force to get more data but we're not being intrusive with that data we're getting brand product and hobby interest data to try to help you get discounts on the things that you like and in exchange you get points inside the game that you can get into bigger cash price giveaways in our games of skill contest right so now we're accumulating this database and there's a there's a certain amount of there's like three brands that you have to pick as you register to come into the app and so we're collecting that you know that brand uh Affinity data for you know from from our users and then as we build that database and it transitions exactly what you said to matching it with a Merchants database it's a it's called a hot lead platform it's like uh platform that Facebook has where you can get more targeted information as far as you know uh what people like if you're selling Nike sneakers on our platform you know on a platform you'll be able to reach people who like Nike sneakers with uh in-store or on load you know uh you know codes either a dynamic QR code for in-store applications or an online code for them to purchases online
13:55–15:08
but we would that then it transitions into the AI algorithms connecting Merchants to users in real time you know as a modern day switchboard to connect them with local coupons they like you know to present things still in real time through an augmented reality billboard through their own phone or augmented reality commercials and we'll give Brands the opportunity to advertise through the augmented reality world to people without having to charge them much because I think meta charge is like 50 to advertise anything any kind of product on your metaverse so you were looking to help Brands and we're helping look at how people with you know getting coupons for the things that they like but uh we'll also making money yeah developing developing that platform getting generating those Affinity leads all very promising so you said a million dollars uh was the seed the seed uh uh offering at this point or or uh ask I guess yes yes and it's important it's important to note that this is MVP it's not just plans we've built this product out and I can do demonstrations for
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"Future of augmented reality video games 2023". 1BusinessWorld Watch.
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0:00foreign
0:08welcome back to one startup World our
0:112023 Summer Conference uh it is the
0:14Premier Global startup conference
0:15dedicated to helping Innovative and
0:17disruptive startups succeed it is the
0:19perfect platform and meeting place for
0:22startup Founders to pitch their ideas
0:24gain valuable insights connect with
0:26other like-minded entrepreneurs spend
0:28some time and hear from industry experts
0:31possible investors as well as uh
0:33Financial Partners all learning from
0:35each other here and as we build this
0:36community we're next joined uh by the
0:39founder and CEO of windquest uh
0:42Christopher faraguno and he's joining us
0:44today from Puerto Rico good morning
0:45Chris thank you for uh for joining one
0:47startup World let me hand it off over to
0:49you and we look forward to hearing about
0:50windquest
0:51okay yeah nice to meet you okay so uh
0:56whenquest is an augmented reality
0:58treasure hunting app
1:00game and and with other games it's a
1:03platform that's global that took us
1:06several years to build it's like Pokemon
1:08go
1:09but um we also have the whole data
1:14mining process right giving people
1:17credits and doubloom points for giving
1:20their data so that we could help them
1:23find coupons for the things that they
1:24like so it's a gaming chance to win at
1:29uh fun game and chance to win app that
1:33gives people a chance to also get
1:36discounts on the brands that they like
1:38we then take their
1:40brand products and hobby interest data
1:42and match it with Merchants through our
1:45platform
1:46and then 2.0 in the future we have
1:51patents in
1:53to
1:55um use AI as like a modern day switchboard
1:58to connect Merchants to users in real
2:01time
2:03with uh you know what the database is
2:05being matched and then a coupon matching
2:09that data profile being sent back to the
2:12user and then
2:14go when we would go into augment an
2:16augmented reality digitally platform
2:19providing you know digital Ed uh
2:22augmented reality digital lab
2:24ads and videos
2:26so we have patents in for that and we
2:29got the uh on the opinion letter we got
2:31the novelty for it globally that whole
2:34ecosystem and that whole augmented
2:37reality AI AR uh machine learning
2:41platform that we're looking to build
2:44again it took us several years to build
2:46this platform and we're launching in the
2:49next couple of days it looks like in the
2:50Google Play Store
2:52and we'll be focused on in Madrid
2:55and uh let me just
2:57show you my
3:00pitch deck
3:01the wind Quest okay uh basically allows
3:05everybody to get into a reality show so
3:08everybody's a contestant you have a
3:10chance to win and that's what makes us a
3:12little bit different and uh so now you
3:14don't have to just watch on television
3:15if you have a cell phone you can get
3:17involved in some of our contests if
3:20they're you know the augmented reality
3:21contests in your area you can get
3:23involved in that uh we're also
3:26developing out trivia contests and guess
3:29the price contest that'll be Global so
3:32you can enter into those contests to win
3:34bigger cash and prizes
3:37so basically
3:40what's the problem
3:42well one of the biggest problems we're
3:46solving
3:47is for merchants and Brands because when
3:49they advertise a lot of times with
3:52magazines and television advertising
3:55blindly
3:56right so I call it black hole marketing
4:00okay so you can put an ad in a magazine
4:03for 250 000 get a full page and you
4:06won't know who bought off of that ad who
4:10was you know was how that ad did and how
4:13it performed you just know that it's in
4:15a magazine that somebody might be
4:17interested in because they like luxury
4:19Brands they might like your watch
4:20company because you're in that magazine
4:24so what we're doing is we're
4:25accumulating data first in exchange for
4:27the chance to win so with you know you
4:30know a data platform
4:32Merchants will be able to reach people
4:34that actually have interest in their
4:36brands and product the brand product
4:39they're um interesting
4:41you know offers that they have
4:44um so this will help a lot with the
4:46target market advertising and it'll cut
4:49on the cost because
4:50target market advertising is very
4:53expensive right now and it's going up
4:54every year
4:56Okay so
4:57the other problem that we're looking to
4:59solve is we're looking to drive people
5:02into you know local
5:04stores through heading them as treasure
5:07hunt points and or
5:09helping them become aware of the
5:11discounts that are random in their area
5:14right so
5:17this will help real retailers and drive
5:20you know winquest use this to their
5:22locations whether there's a treasure
5:24hunt in an area or not so instead of
5:28buying all the time online people can be
5:31more engaged in coupons in their area
5:33through our platform
5:37uh if it's okay I'm gonna play a quick
5:39video here on winquest
5:42so
5:45oh it's not working okay so not a
5:48problem
5:51Quest app you can press on the diamond
5:53to see if there's a treasure hunt in
5:54your area if there is then press start
5:57and you will get a clue press accept and
5:59it will then take you to several
6:00locations before getting to the digital
6:02treasure chest in between locations
6:04there are trivia questions if you get
6:05them right you can proceed to the next
6:07location if not you need to wait eight
6:09minutes so you can use your loot to get
6:11the clues for the next locations when
6:14you get to the final stop the camera
6:16will turn on and you will see the AR
6:17treasure chest when you click on it it
6:19will open and then you click on the
6:20prizes that come out of the treasure
6:22chest
6:26so we're going to go into trivia to
6:28accumulate some points
6:29and say we click on fashion we have the
6:32question and for multiple choice answers
6:34when you get the question right you
6:37accumulate points and then those points
6:40again can be used in a free monthly
6:41raffle giveaway
6:45how much would it cost to rent a
6:47standard Elite SUV
6:49if you get it right you accumulate
6:51points thank you
6:55we have a digital wheel that spins all
6:57the names that are included in the
6:59raffle and then it will pick a winner
7:02and the confetti is falling he won the
7:06new co-op
7:09so you have four chances to get those
7:13full live boxes and one of those live
7:15boxes could be a special number for
7:17larger cash prizes
7:26okay
7:31all right so the markets that we're
7:33looking to impact uh there's a global
7:36augmented reality gaming Market
7:38sector
7:40this uh says 28 building 28 billion but
7:44Grandview research
7:46since I believe this deck has said it's
7:48going to be a 274 billion dollar sector
7:51by 2027.
7:53so it's got a 52 percent cagr which is
7:57really exciting and then uh we're
8:00looking to go you know impact the global
8:03digital ad Market by bringing it into
8:05augmented reality you don't get to
8:07reality
8:08digital ad
8:11uh ability with our app and platform we
8:14have a lot of different uh
8:17revenue streams as far as like the whole
8:20premium model in-app purchase purchases
8:25Merchant coupons
8:27uh one of the biggest revenue streams is
8:30the data that will collect
8:33this possibility for a reality show
8:36also uh it looks like a lot of AD
8:39revenue and make a lot of money to
8:42Merchant affiliate coupons
8:47yay this is my team
8:50Greg Jose is the chief I.T architect
8:54Al gomore is a senior advisor
8:58um it's myself
9:00and so I'm going to look into launch in
9:03the next uh
9:04week here and we're looking for you know
9:07one meal seed investment with
9:10convertible notes
9:11and uh so that's basically the platform
9:15I mean the uh pitch deck hey Chris could
9:18you uh could you just back up on on the
9:21timeline one more time you jumped
9:22through that kind of quick is that
9:24possible because that'd be important for
9:26the audience to see I think okay what
9:28would you like you'd like to see just
9:30the second to last slide would be great
9:31that timeline slide
9:36your timeline slide okay so we have uh
9:39there was a little a bit of a delay but
9:41uh this is how long it's taken to build
9:44this app since uh 2018 we've been
9:46building this app and we're actually
9:48launching this week there was a
9:50several delays and updates with the
9:53Google Play Store if you know anything
9:55about software yeah there's always uh
9:58upgrades and updates so yeah so it's
10:00been a massive pro project and uh
10:04you know it's a it's a global
10:06undertaking you know with the code and
10:08everything so you know it's interesting
10:10you you called you said hey it's a
10:13fascinating way to think about AI as
10:14kind of a modern day switchboard what a
10:17what a what an interesting way to think
10:19about it but so true when you when you
10:21think about the potential and you think
10:23of like Lily Tomlin right from uh
10:25um dating myself from uh from television
10:28all those years ago kind of pushing and
10:30pulling all the wires out but what what
10:32a great way to think about it to that
10:34standpoint how about
10:36um uh engaged customers the idea as you
10:39as you're looking to launch uh
10:41any any age group for this or uh you
10:45know cross cross-sectional here how does
10:47it how does how do you who who's
10:49interested in in Virtual treasure hunts
10:51because because I I love Maps right I'm
10:53a big I'm an old map guy and so so that
10:55whole concept of kind of looking and
10:57stuff sounds fun to me yeah yeah so
11:00um we're looking at 18 to 35 but I
11:03reached a bigger demographic it goes you
11:06know it really doesn't have an age limit
11:07because it's a fun trivial chance to win
11:11cash and prize is looking for treasure
11:13hunts you know looking for the augmented
11:15reality Treasure Chest so it reaches a
11:18bigger demographic than uh
11:21than the Pokemon go you know uh audience
11:24which is between 18 and 35.
11:27now you said future promise from an
11:30augmented reality standpoint to be the
11:31digital ad platform at some point right
11:35coming down when when does that pivot
11:38start does it is it first first out as a
11:41gaming type of piece and then eventually
11:43as you build up that kind of statistical
11:45data and uh Market intelligence it winds
11:49up pivoting over how do you see that uh
11:51exactly the thing is is we use the
11:54chance to win obviously as a motivating
11:57force to get more data but we're not
12:00being intrusive with that data we're
12:01getting brand product and hobby interest
12:03data to try to help you get discounts on
12:05the things that you like and in exchange
12:07you get points inside the game that you
12:10can get into bigger cash price giveaways
12:12in our games of skill contest right so
12:16now we're accumulating this database and
12:18there's a there's a certain amount of
12:20there's like three brands that you have
12:22to pick as you register to come into the
12:24app and so we're collecting that you
12:27know that brand uh Affinity data for you
12:31know from from our users and then as we
12:34build that database and it transitions
12:36exactly what you said to matching it
12:38with a Merchants database it's a it's
12:41called a hot lead
12:42platform it's like uh platform that
12:45Facebook has where
12:47you can get more targeted information as
12:50far as you know uh what people like if
12:54you're selling Nike sneakers on our
12:56platform you know on a platform you'll
12:57be able to reach people who like Nike
12:59sneakers with uh in-store or on load you
13:03know uh you know codes either a dynamic
13:06QR code for in-store applications or an
13:09online code for them to purchases online
13:12but we're looking to match and and you
13:15know help the merchant and help the user
13:18and not charge
13:20uh anything until someone buys so we're
13:24using the Groupon model so that we can
13:27disrupt the digital ad you know uh
13:30sector in the future all right you could
13:33you could say well that's a that's a big
13:35dream but you know Mr Beast uh you know
13:39started doing giveaways within two four
13:41years you had 200 million people
13:43following you right so uh if you have
13:46200 million people on the platform you
13:49know it could become the digital edit
13:51platform that I'm talking about and the
13:54uh it doesn't even have to be that big
13:55but we would that then it transitions
13:58into
13:59the AI algorithms connecting Merchants
14:02to users in real time
14:04you know as a modern day switchboard to
14:07connect them with local coupons
14:09they like you know to present things
14:12still in real time
14:14through an augmented reality billboard
14:16through their own phone or augmented
14:19reality commercials and we'll give
14:21Brands the opportunity to advertise
14:23through the augmented reality world to
14:25people without having to charge them
14:28much because I think meta charge is like
14:2950 to
14:31advertise anything any kind of product
14:34on your metaverse so
14:37you were looking to help Brands and
14:39we're helping look at how people with
14:41you know getting coupons for the things
14:42that they like
14:43but uh we'll also making money yeah
14:46developing developing that platform
14:47getting generating those Affinity leads
14:50all very promising so you said a million
14:52dollars uh was the seed the seed uh
14:55uh offering at this point or or uh ask I
14:59guess yes yes and it's important it's
15:01important to note that this is MVP it's
15:03not just plans we've built this product
15:06out and I can do demonstrations for
15:08anybody interested in uh you had some IP
15:11pending right I think you said that as
15:13part of the talk yeah we had some
15:15patents uh that went in on our first on
15:18our first patent we did get the patent
15:21in one one country but uh the second
15:24patent the patents of pending but we had
15:26the novelty granted through the opinion
15:28letters that we got the idea first for
15:30this whole ecosystem and using AI as the
15:33modern day switchboard so we've been for
15:34in for over two and a half years we got
15:36in before the AI craze and uh so we're
15:39excited about the patent where you know
15:41I mean where it's heading because when
15:44you get novelty on something yeah you
15:46should get the patent for it absolutely
15:48all right Chris well listen great great
15:50work here uh wishing you the best of
15:51luck here going forward everybody Chris
15:53faraguno for he's the founder and seat
15:55yo of windquest thanks for joining one
15:57startup world today Chris best of luck
15:59thank you have a nice day take care
16:07foreign