Maintaining Humanity in an AI-Driven World | Josh Mangum

Josh Mangum, CEO of WiT Group, at the 2024 1MediaWorld Global Media Conference, emphasized balancing AI advancements with human connection. Mangum warned against AI's impersonal nature in communications, especially in marketing, and highlighted the risk of depersonalization and cybersecurity threats. He shared insights from his agency's experience, noting the diminishing effectiveness of automated outreach due to market saturation. Mangum advocated for personalization in business communications, stressing the importance of human interaction for genuine relationships and trust. His talk underscored the need for a human-centric approach in integrating AI into business strategies, ensuring that technological advancements enhance rather than replace human connections.