Marketing and AI | Erik Huberman

At the 2023 1MediaWorld Conference, Erik Huberman, CEO of Hawke Media, discussed the fusion of marketing with artificial intelligence (AI). His firm, known for enhancing marketing strategies for over 4,500 brands, embraces AI's potential while cautioning against its overuse. Huberman highlighted 2023 as pivotal for AI's capability to mimic human cognitive processes, emphasizing AI's role in automating tasks and providing strategic insights. He advocated for a balanced approach to AI in marketing, underscoring the importance of creativity alongside technological advancement. Huberman's insights reflect the evolving landscape of marketing in the digital age, emphasizing strategic adaptation to harness AI's full potential.