The State of the Hotel Industry | Chip Rogers

At the 2024 1TourismWorld Conference, Chip Rogers, President and CEO of AHLA, delivered a comprehensive analysis on the "State of the Hotel Industry," focusing on overcoming current challenges and seizing growth opportunities. He highlighted the improvement in workforce shortages, the pivotal role of technology in enhancing operations and guest services, and the critical need for a fair regulatory environment for short-term rentals. Rogers underscored the industry's commitment to cleanliness, safety, and addressing labor market constraints through strategic policy advocacy. His presentation emphasized AHLA's efforts to unify the industry, advocate for key issues, and leverage innovation, positioning the hotel sector for future success in a rapidly evolving landscape.