With the Coronavirus outbreak wreaking havoc for businesses around the world, European Business spoke with Steven George-Hilley, founder of UK-based PR agency Centropy PR about how brands can maintain customer loyalty and staff morale during the global pandemic and the role first-class communications can play in helping companies survive and thrive during this difficult time.
European Business: With the UK entering even stricter lockdown measures to contain the surging Covid-19 outbreak and flights being cancelled, how can companies tackle this new and uncertain business landscape?
Steven George-Hilley: The Coronavirus outbreak has had a seismic impact on the way companies of …
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