Farmers Business Network says it’s bringing data transparency to the world of agricultural supplies. Similar to how Amazon overturned the book trade in the early days of e-commerce, the Silicon Valley-based startup is looking to revolutionize how seeds, chemicals, crop insurance and other supplies and services are bought and sold across the U.S. farm belt and beyond, with the idea of saving farmers many millions of dollars a year.
Also similar to Amazon when its revolutionary approach to retailing gained popularity with consumers, Farmers Business Network’s e-commerce platform has created huge opposition from traditional suppliers and retailers …
