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The Power of Kawaii: How Cute, Squishy Things Influence Us



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This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: social media photos, typically of adorable animals or babies, meant to disrupt your feed. The unrelenting news cycle that plays out on social media—and in our personal lives—can leave us dispirited and desensitized. A timeline cleanse is meant to interrupt that cycle with a reprieve from the chaos.“I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi Nittono, …

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