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Trust: An Advisor’s Most Important Asset



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Technological advances and evolving regulations are changing the financial advisory landscape, making it more important than ever for advisors to distinguish themselves.

While investors increasingly seek low-cost investments—88% of advisors recommended exchange-traded funds (ETFs) to their clients in 2017—they still value high-quality financial advice.

Key Takeaways

Clients seem to care as much about their relationships and perceptions of their financial advisor as much as financial performance.Above all, trust appears to be the most crucial aspect of the advisor-client relationship.Earning trust and then maintaining it is a key skill that financial advisors need to acquire in addition to market …

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