Since 2014, KOL Marketing has been penetrating in all aspects of Chinese people’s life thanks to its applications of 4G nationwide. It does not only play an important role as a bridge between brands and consumers but also has created a whole new business model.It turned the market to a new page with its massive collaboration and supply chain management involving with various suppliers and brands.
What is a KOL in China?
A KOL in China is a Key Opinion Leader who is active on social media with a massive digital following. Usually, KOLs are active on a few …
