The era of conversational commerce is upon us. Indian consumer behaviour is changing and 60% of phone users in India now use Voice Assistants on their mobile to search for information, look up businesses, and get things done. This is not just a fad but a new way of accomplishing tasks without having to be bound to a screen. Marketers therefore have an exciting new opportunity to reach audiences on this relatively new interface to establish their brand, educate customers about their products and services, and engage with them in a natural, conversational manner in a variety of native Indian languages. …
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