With over 150 per cent growth in daily active users (DAUs), photo-messaging app Snapchat has seen its user base cross the 60 million-mark in the country, a top company executive said.
Speaking to PTI, Snap Inc Managing Director (International Markets) Nana Murugesan said the company aims to continue building on the growth momentum across product development, partnerships and the augmented reality experience.
Snap is the parent company of Snapchat. The app allows users to share photos and videos with friends for a specific time period after which the content gets deleted. It offers filters and lenses, many of which are augmented reality-enabled.
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