For years, health insurance plans have been offering perks like a Fitbit or free gym membership as a reward for working out. Now life insurance companies are increasingly getting into the game.
The trend to what might be called “insurefitness” began about five years ago, when John Hancock launched its VitalityPLUS plan, which allows you to earn up to a 25% discount on premiums. Now online broker Health IQ says it also offers such breaks to its healthiest applicants. Sproutt, another such broker, says it will soon launch policies that provide up to a 20% benefit for fitness activity, either through a …
