E-commerce in India has come a long way since the days of a few odd sellers hosting auctions on their eBay listings. While it may seem intuitive and normal today to buy things online, not long ago the fear of someone running off with their hard-earned money would deter most people. It required an incredible amount of effort, time and sustained innovation for us to reach a point where we are today. And yet, the true opportunity remains largely unrealised, with e-commerce’s share of overall retail limited to just 4.3% as of FY20, despite the huge Covid-driven push. That’s …
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