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Amory Lovins: Decarbonizing industry isn’t just about costs, it’s about profits



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When talking about deep decarbonization, the cost of deploying new technologies is often a sticking point. It’s time to have a perspective shift. This week Amory Lovins, co-founder of RMI and clean energy BAMF, released a paper, “Decarbonizing our toughest sectors — profitably,” encouraging a fresh perspective on the costs of decarbonizing heavy transport and industrial heating. 
The paper makes the case that deep decarbonization isn’t a cost: It’s an investment that will make communities and companies money. Focusing on the costs of deep decarbonization, argues Lovins, glosses over the many technologies, materials, design methods and business models …

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